Challenge: Maximize sales velocity at a master planned community well off the beaten path of development.
Strategy: The New Southwest™. Adventurous brand mythology helps Mountain’s Edge become the #1 selling master planned community in Las Vegas in its first year. The community was #1 nationally even during the downturn years of 2007 and 2008. The community remains in the top 5 even today.
Television Advertising
Identity/Print Advertising
