Challenge: Defend market share for a category leader in a market being targeted by deep-pocketed national competitors.
Strategy: Strong Medicine. Move away from traditional “feel good” cancer treatment advertising and feature specific entry points that illuminate scientific proficiency and superior, best-in-market healing technologies.
Television Advertising
Identity/Print Advertising
You have to be a student of human nature to create effective advertising. We are fascinated, amused and bewildered on a daily basis. Here lies evidence of both the wonder and the frailty of humankind.
Mouth and money align. Note the thinking behind the thinking and you’ll see why all of these campaigns are success stories.
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