You have to be a student of human nature to create effective brand communications. We are fascinated, amused and bewildered on a daily basis. Here lies evidence of both the wonder and the frailty of humankind.
Jacob Sutton’s L.E.D. Surfer
A good idea, cinematography, some post production effects and a little music can turn the ordinary into the sublime.
Neil Burgess: How your brain tells you where you are
It is becoming ever more apparent that understanding how the human mind works begins with understanding how our brains work. Neil Burgess is deputy director of the Institute of Cognitive Neuroscience at University College London. This brief presentation has implications for anyone involved in the craft of persuasion.
Not In The MFA Curriculum
This guy is so adept with spray cans we have to wonder if he started as a tagger. Talent is not always where you expect to find it.
Is Lewis Lapham our Mark Twain?
Even the footprints of a giant can lead popular perception in a less-than-accurate direction. Lewis Lapham discusses a prevailing cultural misperception of Mark Twain, and we find ourselves wondering if Lapham isn’t playing Twain’s insightful role in our current culture. From the April 2011 Harper’s Magazine.