Thomas Puckett Advertising

JC Penney mea culpa: smart or another nail in the coffin?

Tom — Thu, 02 May 2013 15:51:41 +0000

http://adage.com/article/cmo-strategy/jc-penney-apologizes-tv-ad/241208/

Two Las Vegas Communities in Top Six Nationally

Tom — Mon, 11 Feb 2013 00:21:28 +0000

We are proud to be part of the team that has helped two Las Vegas master plans rank among the nation’s fastest-selling communities. Mountain’s Edge is in at #5 and Providence at #6 . “It’s notable that Focus Property Group has been able to keep Mountain’s Edge and Providence in the top 10 fastest-selling communities in the country throughout the Great Recession despite those projects being located in the epicenter of the housing crisis,” said Gadi Kaufman, managing director and chief executive officer of RCLCO (formerly Robert Charles Lesser and Co.). “It’s a remarkable accomplishment,” he added.

Word to the wise: never bet against Vegas. The Great Recession is making us work harder and smarter, but we’re still getting it done.

Turn Information Into Knowledge

Tom — Sat, 02 Feb 2013 22:12:28 +0000

Google Analytics is a fantastic deductive tool, but beyond the obvious benefit of giving us rich web site visitor data, GA can reveal fruitful directions for more comprehensive market research. With all the versatile, relatively inexpensive online research tools that are now in the market, there are virtually no barriers to the knowledge marketers can attain to focus their brand communications.

Branding ‘Brave’: The Cultural Capital of Princesses

Tom — Mon, 25 Jun 2012 13:23:48 +0000

So much of marketing is about appealing to individual aspirations, conscious or not. We don’t just buy what suits us, we buy what promises to bring us closer to becoming the idealized self formed by our subconscious aspirations. Little girls and princesses make an illuminating example because the desire is so overt and unabashed. We get better at looking like we don’t care as we grow older, but lots of us still subconsciously aspire to the archetypes of our childhoods: the beautiful princess, the dragon slayer, the war hero.

Whether you love or despise the whole princess paradigm, popular culture would seem to indicate it is alive and well and still selling movies for Disney and Pixar.

Branding ‘Brave’: The Cultural Capital of Princesses

Life on Earth

Tom — Wed, 13 Jun 2012 16:21:45 +0000

You have to be a student of human nature to create effective advertising. We are fascinated, amused and bewildered on a daily basis. Here lies evidence of both the wonder and the frailty of humankind.

Jacob Sutton’s L.E.D. Surfer
A good idea, cinematography, some post production effects and a little music can turn the ordinary into the sublime.

Neil Burgess: How your brain tells you where you are
It is becoming ever more apparent that understanding how the human mind works begins with understanding how our brains work. Neil Burgess is deputy director of the Institute of Cognitive Neuroscience at University College London. This brief presentation has implications for anyone involved in the craft of persuasion.

Not In The MFA Curriculum
This guy is so adept with spray cans we have to wonder if he started as a tagger. Talent is not always where you expect to find it.

Is Lewis Lapham our Mark Twain?
Even the footprints of a giant can lead popular perception in a less-than-accurate direction. Lewis Lapham discusses a prevailing cultural misperception of Mark Twain, and we find ourselves wondering if Lapham isn’t playing Twain’s insightful role in our current culture. From the April 2011 Harper’s Magazine.

Great Minds Do Not Think Alike. They Think Alone.

Beautiful Minds: Stephen Wiltshire – StumbleUpon

http://fractalfoundation.org/

http://www.youtube.com/watch?v=ApM4BGG8r40&feature=player_embedded

http://adweek.blogs.com/adfreak/2011/01/3-d-without-the-glasses-looks-a-little-painful.html

http://www.youtube.com/watch?v=zDZFcDGpL4U&feature=player_embedded

http://www.youtube.com/watch?v=VAlBvxjApf4

http://www.unurth.com/431289/Os-G-meos-Blu-Lisbon

The Man Who Broke Atlantic City

Tom — Sun, 15 Apr 2012 22:04:40 +0000

Don Johnson won nearly $6 million playing blackjack in one night, single-handedly decimating the monthly revenue of Atlantic City’s Tropicana casino. Not long before that, he’d taken the Borgata for $5 million and Caesars for $4 million. Here’s how he did it.

The Man Who Broke Atlantic City

Beautiful Minds: Stephen Wiltshire

Matthew — Sat, 10 Dec 2011 23:01:47 +0000

Beautiful Minds: Stephen Wiltshire – StumbleUpon

Is Lewis Lapham our Mark Twain?

Tom — Sun, 20 Nov 2011 22:59:39 +0000

Even the footprints of a giant can lead popular perception in a less-than-accurate direction. Lewis Lapham discusses a prevailing cultural misperception of Mark Twain, and we find ourselves wondering if Lapham isn’t playing Twain’s insightful role in our current culture. From the April 2011 Harper’s Magazine.

Is Lewis Lapham our Mark Twain?

Great Minds Do Not Think Alike. They Think Alone.

Tom — Thu, 27 Oct 2011 21:58:09 +0000

Autistic boy, 12, with higher IQ than Einstein develops his own theory of relativity

Great Minds Do Not Think Alike. They Think Alone.

Not in the MFA Curriculum

Tom — Thu, 13 Oct 2011 22:42:20 +0000

This guy is so adept with spray cans we have to wonder if he started as a tagger. Talent is not always where you expect to find it.

Not In The MFA Curriculum