Even the footprints of a giant can lead popular perception in a less-than-accurate direction. Lewis Lapham discusses a prevailing cultural misperception of Mark Twain, and we find ourselves wondering if Lapham isn’t playing Twain’s insightful role in our current culture. From the April 2011 Harper’s Magazine.
Archive for November, 2011
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Comprehensive Cancer Centers of Nevada
Challenge: Defend market share for a category leader in a market being targeted by deep-pocketed national competitors. Strategy: [...]
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